Huckleberry is thrilled to announce the release of a refreshed brand and a new logo! Before we get too far into the details, let's talk about where we're coming from.
It's been 6 years! Let's take a deep breath and say it together, SIX YEARS! What started as a conversation between two friends who shared in an entrepreneurial spirit, has grown into a full-fledged coffee company. To be sure, Huckleberry's design needs have changed tremendously since we created our first logo and started roasting coffee in a garage. At the beginning, we couldn't afford to pay someone to help us brand our coffee and we didn't fully understand the importance of having a custom logo, unique to Huckleberry. Luckily, Koan and Mark have learned a thing or two since those early days, and believe our new logo is the right fit for what the future has in store for Huckleberry.
What's our story? What drives us forward? It's the people!
Back to design- we've partnered with the talented Denver based design team, Studio Mast. Travis and Jake are busy making Colorado look better with each project they work on; we're honored to be a part of their family. We've grown incredibly fond of their work and know that they have our best interest in mind.
Without further adieu-
What can we say? We love it! It's versatile and clean. It has a multitude of applications. No longer will we be limited to larger formats. This logo is far more useful and legible in smaller formats, while still being one-of-a-kind and full of character in larger formats. In addition, with a much cleaner "H", we finally have something we've wanted for years: an icon! Win, win, win!
When you've looked at something day-in, day-out for so many years, the introduction of something new can be a bit of shock. In this case, we like to think that as good thing. We believe we've arrived at a logo that reflects where we're coming from, but also embraces where we're going. It showcases both our lightheartedness as people and our seriousness for sourcing, roasting, brewing and serving tasty coffee. And, to be sure, it shows that we're ready to keep growing.
We really hope you enjoy it as much as we do.
Koan, Mark & the entire Huckleberry Fam